How to Build a Brand for a Small Business on a Budget

Building a brand for a new business on a small budget can be hard. With so much competition, so much noise, it can be difficult to stand out and get noticed.

That said, there are some simple, essential foundations that even the bigger companies require, which in addition to having a website, you’ll need to focus on. Here’s arguably the 5 main points to cover when trying to establish and build your brand on a small budget:

1. Logo

One of the most important and recognisable things about your company/brand is your logo. This should appear consistently in branding on your website, letterheads, business cards and more.

2. Content

Your printed material and website content needs to be unique, well written and engaging. Don’t just list a range of services you provide or products you sell. Be enthusiastic! Explain why you do what you do, and give people a reason to connect with you.

3. Social Media

There’s no escaping social media these days. It is a great way to connect with your customers on a personal level and break down the old style business of faceless companies. People like getting to know the person or team behind a brand. You can also use social media to run competitions, provide online support and request feedback.

4. Networking

This old-school approach of face-to-face networking still has value despite the increasingly online world of business. This is a great way of making new connections and gaining referrals through word of mouth. Just make sure you don’t forget to take some business cards with you!

5. Customer Experience

Okay so you have your fantastic logo, website and unique content, but what about your reputation? You need to inject personality and a positive attitude into your service. Ask customers to share their experiences with friends (over social media, word of mouth) and leave reviews on local listings and directories. Go that extra mile, making your excellent service one of your unique selling points. Don’t just say it, do it!

Need help?

We can assist you with almost any part of your business, such as:

  • Website Design
  • Logo Design, Business Cards and Letterheads
  • Company Blog
  • Social Media Graphics, Setup and Training

To discuss your business, brand or next big project, get in touch with us today!

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Posted on May 16, 2013 | Last modified: 27th July 2017

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