For our first article on SEO (Search Engine Optimisation), we thought we should start off right from the beginning. When we speak to new clients we often find that they don’t always fully understand what SEO is. So here’s our own explanation of SEO and it’s purpose.
SEO is the process of improving the traffic and online awareness of your website via natural, unpaid search results as opposed to online marketing such as PPC (Pay Per Click) campaigns. The theory is that the higher your website appears in the search results list, the more visitors/traffic it will receive from the search engine.
We use SEO that considers how search engines work and what people search for. Optimising a website primarily involves editing its content and coding to increase its relevance to specific keywords and phrases. We focus the subject matter of the page and use all available elements and SEO techniques to reinforce the context and to give the page an air of authority on the subject. So when a potential customer searches on a particular subject/service/product, the search engine will bring up our website as a highly relevant and regarded resource.